Goldfish: the world's most misunderstood fish.

Goldfish are one of the most beautiful fish man has ever created. But did you know that it is also one of the most misunderstood fish of them all?

Common colourations of goldfish

This short-bodied veiltail goldfish has the classic orange colouration on its body.

The stark contrast between the red and white on a goldfish body can make for a rather interesting look, as seen on this comet goldfish.

When young, the black colourations on the black moor goldfish is undeveloped and can appear bronze.

Fish with the tri-colored calico patterns on their bodies are highly-prized in the aquarium trade.

"Goldfish are social and intelligent animals and are regularly seen interacting with each other and their human caregivers whom they can learn to recognise. Unfortunately, many goldfish do not reach their lifespan potential due to inadequate housing conditions."

-RSPCA, UK

Goldfish don't belong in bowls.

Let's change that notion.

Become an ambassador and spread the word today.